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gradiente pastel

Project
Calm.Psi

Zigzag shape with white color and filling with thick edges.

The goal of this project from the beginning was to create a visual that showed how welcoming and necessary Psychology can be. It also wanted to demystify the idea of psychology as something pejorative, and show that it is for everyone.

Two green circles, one in the middle and filled with color, and the larger one with just the outline.
Desenho de uma mão, com cores azuis e fundo branco.

So, the first ideas came from the word “to welcome ”, and then came the design of a hand, which really embraced the logo font. After many ideas, we conceived the umbrella as this welcoming element that we needed.

Um guarda-chuva pela metade com uma gota de chuva caindo.
Logo written Acalento.psi, with a drawing of a half-open umbrella with a raindrop falling.

And so we made the umbrella in half, which together with the drop, makes this connection between the name of the clinic and the support and help that psychology brings to the lives of patients . The umbrella also represents protection many times, and that is why we thought it would be the most appropriate symbol for the logo.

With the main element ready, we also chose the brand colors, and then a more rounded font, also contributing to an idea of welcome, serenity, comfort .

And with the logo ready, we created the rest of the clinic's stationery and the layout of the social networks. All the clinic's artwork, stationery and layouts also convey the idea of serenity and welcome .

Two light blue circles, one in the middle and filled with color, and the larger one with just the outline.
Social media images, talking about different topics, have the light blue color highlighted.
Uma folha timbrada, com o nome acalento.psi em destaque e com um desenho de guarda-chuva pela metade com uma gota de chuva.
Um cartão de visitas, com frente e verso, na cor azul-claro. Tem uma flor também azul.
Facade of a store, with the name acalento.psi highlighted and a drawing of a half-open umbrella with a raindrop

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