Project
Lovet
Lovet emerged from the idea of creating a brand that reflected love for animals, and that, associated with this, had quality, a striking and beautiful look.
The name Lovet comes from the combination of Love + Pet / Vet. This indicates that the brand has products verified by professionals, with quality and love for our pets.
The first ideas came to me on paper, and from the shape of a pet's footprint, I began to create the logo's look. The first idea was to place this paw as one of the letters in the logo. It would be the letter 'O'. However, this idea changed as I tried.
After a while, I went back to the logo file and redid a few things, making it more interactive, fun and integrated, placing the letters closer together, changing the directions of each one, and making the shapes more rounded, thus creating a more plastic (more voluminous) and eye-pleasing design.
Using the logo and the chosen colors, I created some vectors to be used on both the packaging and the social media design. All with the target audience and the message and image we wanted to convey in mind.
And this is how Lovet's packaging, products, and social media ended up!
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