Project
The Nerdola
The logo was based on the brand name. Initially, the idea was to use 'O nerdola', but we ended up using just 'Nerdola' as the main brand. The idea was for the brand to be minimalist, to convey modernity , but also to be fun and accessible.
From there, we made several changes to arrive at the concept we have today. The colors and geometric shapes were essential to the result, since the rounded rectangle ended up being the main element of the brand.
And so the brand was completed. Soon after, we chose the colors, so that everything would fit within the visual identity.
With all the care taken in creating and analyzing the information and colors, the brand was easy to read and remember, and also had a humanized and delicate rounded shape .
Once the logo is ready, we start working on the sublogo , which will be essential in smaller areas of the website that need to have a smaller logo. It is also essential for social media avatars, labels, etc.
With the logo and sublogos ready, we created some images to represent the use of the brand on different surfaces and products.
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